Looking back on 2020, we can say that it was a record-breaking year. Sounds controversial, but the global pandemic and the lockdown have shown us once again that emotional support is as equally important to older people as physical help is. In the Silver Line we noticed the increased need to take care of the emotional wellbeing of older people, and our partners confirmed that this topic is relevant to many.
Three in four Lithuanians donate to social causes but their priorities are somewhat surprising. According to the data of international market research company NielsenIQ Baltics, people in Lithuania react most sensitively to extreme situations: animal suffering and cases of severe human diseases such as cancer.
Let me cordially thank you.